A Ticket to Mars…
Honoring one of the most influential musicians in the 20th century, David Bowie who called New York City home for over two decades, Spotify partnered with the DAVID BOWIE IS traveling exhibition held at the Brooklyn Museum by transforming his local subway station into a temporary museum exhibit naming it DAVID BOWIE IS HERE.
DAVID BOWIE IS HERE featured over 40 unique pieces illustrating Bowie’s life in the neighborhood and the city. Each piece had a gallery-style description card providing historical context, shows distance from the station of the place/thing mentioned, and a Spotify code to allow commuters an opportunity to listen to the song it inspired. Highlights include a 150-ft anamorphic centerpiece that showed Bowie from two eras, and the release of 250,000 David Bowie Metrocards, dubbed ‘Tickets to Mars’.
Awards
Cannes Lions 2018: Gold for Entertainment Lions for Music (Excellence in Music / Brand Partnership)
Cannes Lions 2018: Gold for Media Lions (Use of Ambient Media > Large Scale)
Cannes Lions 2018: Silver for Outdoor Lions (Ambient > Transit)
D&AD 2019: Yellow Pencil (Gold) for Press & Outdoor / Free Format Poster
D&AD 2019: Yellow Pencil (Gold) for Press & Outdoor / Interactive Sites
D&AD 2019: Graphite Pencil (Silver) for Experiential / Public Environments
D&AD 2019: Wood Pencil (Bronze) for Experiential / Out-of-Home
D&AD 2019: Wood Pencil (Bronze) for Art Direction / Poster Advertising
One Show 2019: Gold for Design - Out of Home - Series
One Show 2019: Silver for Design - Brand Installations
One Show 2019: Silver for Design - Art Direction
One Show 2019: Bronze for Branded Entertainment - Brand Installations
One Show 2019: Bronze for Experiential & Immersive - Brand Installations
One Show 2019: Merit for Experiential & Immersive - Brand Experiences
One Show 2019: Merit for Experiential & Immersive - Art Direction
One Show 2019: Merit for Print & Outdoor for Art Direction
One Show 2019: Merit for Print & Outdoor - Innovation in Print & Outdoor
Clio Awards 2018: Gold for Out of Home (Takeover)
Clio Awards 2018: Gold for Branded Entertainment (Events/Experiential)
Clio Awards 2018: Silver for Brand Design (Other)
Clio Music Awards 2018: Gold for Partnerships & Collaborations
Clio Music Awards 2018: Gold for Design (Printed Materials)
Clio Music Awards 2018: Gold for Events/Experiential
ADC Awards 2019: Silver for Advertising - Transit - Campaign
ADC Awards 2019: Silver for Brand / Communication Design - Wild Postings
ADC Awards 2019: Bronze for Spatial Design - Installation Design
ADC Awards 2019: Merit for Advertising - Poster - Campaign
ADC Awards 2019: Merit for Experiential Design for Placemaking
ADC Awards 2019: Merit for Spatial Design
ADC Awards 2019: Merit for Experiential Design
OBIE Awards 2019: Gold at OBIE Awards for Engagement
Credits:
Producers: Jeong Park, Cynthia Angel, Kenzie Tankersley
Director of Production: Belinda Lopez
Creative Director: Noel Yeo, Bruno Luglio
Designer: Erik Herrstrom, Will Oswin, Angeline Toh, Rainy Fu
Executive Creative Director: Alex Bodman
Agency: Spotify
Agency Partner: Leisure Inc.
Client: Spotify