American Express as the official credit card of Coachella with created an off-site day activation providing a relaxing chill space for influencers and American Express Platinum cardmembers before they head to festival.
The Platinum House held at The Parker Palm Springs hotel provided experiences ranging from: morning SoulCycle classes led by Senior Master Instructor Stacey Griffith; a DJ set by Hannah Bronfman; and a private performance by artist Bebe Rexha. There was a custom pool created on the lawn as a center piece with various lounge seating to hammocks. Other forms of delight included culinary treats such as tacos, popsicles and vegetable skewers, and activations from outside brands like Sew Chic, which offered custom bandana making, the brand offered a flower crown-making + hair braiding station.
Agency: Momentum Worldwide, New York City.
Producers: Katherine Rasmussen, Joy Kim, Jeong Park